Vital Baby Launches 2024 Campaign Supports and Celebrates Parenthood

Empathise. Embolden. Embark. Embrace. Embody. Empower. EmParent

Anyone who is a parent will tell you that parenting is a journey—full of highs, lows, and everything in between. Vital Baby's 2024 campaign is designed to celebrate and support these key parenting moments, from pregnancy to preschool. Launching at London's AllBright Collective, Vital Baby is proud to reveal EmParent, an inclusive six-month campaign designed to empathise, embolden, embark, embrace, embody, and empower.

As a family-run business, Vital Baby has a long-standing, award-winning range of innovative products designed to address the unique challenges that all parents face. Vital Baby’s main aim is to support parents beyond just selling products. Inspired by the positive and supportive community on their social media channels, the idea to create a series of activities to support those parents was born.

EmParent collaborates with a number of experts, thought leaders and influencers throughout the year. The campaigns include everything from light-hearted dad jokes in the ‘Family Man’ social media campaign, to thought-provoking conversations for World Mental Health Month in October, featuring Anna Mathur, a psychotherapist, author, and mother of three. In addition, it looks to celebrate International Men’s Day supported by MANtenatal, and World Breastfeeding Week with paediatric dietitian Lucy Upton.  Other experts include post-natal recovery experts The 360 Mama and family doctor and mum-of-two Dr. Shireen.

Recognising that it's often the little things that matter most in parenting, Vital Baby is also championing a specific campaign for World Kindness Day in November called ‘The Vital Way to Pay it Forward’.

EmParent expert Anna Mathur comments; “Being a parent can be both the most wonderful and the most anxiety-ridden experience all at the same time, wrapped up into one!  That is why I am thrilled to be one of Vital Baby’s EmParent experts – encouraging conversation, offering support, creating smiles and generally dishing out the virtual hugs – whatever is needed to show parents that they are not alone, and can indeed be there for each other along the way.”

Every campaign will be brought to life through real-life journeys, from breastfeeding to weaning and beyond, plus engaging social media content designed to encourage parents to talk, so that every journey can be filled with kindness and care (even if it is amongst the chaos!).