toys

picture of VTech Drum kit

Budding Rockstars feel the Beat with NEW drum set from VTech

Kid drumming sensation Nandi Bushell helps launch new toy!

Looking to inspire the budding rockstar in your life this Christmas? Look no further than the brand NEW VTech Kidi DJ Drums, designed to revolutionise the way kids create beats and make music! Whether there’s a future DJ, drummer, or for those that just love to groove, these interactive drums are packed with cool features to...

picture of Educational toys from Leapfrog

LeapFrog’s Top Learning Toys for Back to School

Rule the School with LeapFrog

With back-to-school season right around the corner, it’s never too soon to stock up on learning toys and gadgets that help make the transition that bit smoother. LeapFrog has got you covered with an exciting range of educational tools that turn homework hassles into engaging, interactive play. From high-tech gadgets to captivating books, their lineup is designed...

picture of a mum and baby with Angelcare Beluga Whale bedtime night light and plush toy

INTRODUCING THE NEW PABOBO BY ANGELCARE BELUGA WHALE!

The Perfect Bedtime Companion

The NEW award winning Pabobo by Angelcare Beluga Whale is a cute and cuddly plush nightlight, soother and toy that’s packed full of technology and innovation.

Sure to become little ones' go-to companion from birth, this soft and loveable character will transform bedtime routines with a charming blend of soothing illuminations and sounds to...

picture of a mum and child playing with Wonderfold pop up play tent

WonderFold's Wonderful Toys!: Bring Your Outdoor Adventures Inside with WonderFold's Adventure Camper Play Tent and Step-by-Step Wagon Walker

From making family outings effortless to providing endless indoor entertainment, WonderFold has something for all the family. Renowned for their innovative, luxury stroller wagons, WonderFold has created a magical range of children’s toys to continue the fun indoors. If you want to jazz up the playroom, give your little one their very own kiddi-sized wagon, or simply want to bring the wonders...

picture of a child in her bedroom playing with a LoLibird vtech toy

Make friends with LoLibirds

Introducing LoLibirds RRP£16.99 , the perfect feathered friend for any little animal lovers in your life. The must-have companion to take on all their adventures, these cute tropical birds sit snuggly on a shoulder whilst keeping kids entertained for hours.

Available in both pink and blue, LoLibird encourages learning through play for your little pre-schooler; visit www.vtech.co.uk...

picture of Flipetz

Double the Cuteness, Double the Fun: Flipetz arrive in the UK, bringing the fun to an adventure near you!

Twist and flip into a world of imagination with Flipetz, RRP from £14.99, the innovative 2-in-1 reversible plush toy that offers double the fun in one adorable package. With its unique design and irresistibly soft texture, these cute and captivating characters provide hours of entertainment and imaginative play. The easy to clean cover means you can simply wipe away any traces of previous...
picture of a happy baby weaning

Dr Brown's Feeding Favourites Under £15

Weaning can be a messy adventure, but having the right tools can help make this exciting milestone that little bit more manageable. Best known for its revolutionary anti-colic bottle technology, Dr Brown's continues to be your trusted ally, as you transition from bottle feeding to solid foods. From breast pumps and handy sterilising bags to helpful feeders, teethers and training cups, their...

picture of children playing outdoors on a seesaw

Seesaws are this summers hottest outdoor toys according to new data

Outdoor toys are making a comeback, with searches rising by 54% over the past quarter. However, with a wide range of toy products available, it can be difficult to know what to opt for as a parent.

That’s why The Entertainer has done the hard work for you, ranking the top 20 trending outdoor toys for 2024, according to Google Trend data.

The toys trending in 2024 Product %...
picture of a child holding a pokemon ball

IT’S A HALF-TERM POKEMON PARTY AT SMYTHS TOYS SUPERSTORES! 

● SMYTHS TOYS SUPERSTORES IS HOSTING OUR MAY HALF-TERM PARTY ON SATURDAY, 27TH MAY ● FREE FACE-PAINTING ● ENJOY TRADING AND PLAYING WITH POKEMON CARDS ● FREE POKEMON GIVEAWAYS – WHILE STOCKS LAST

On Saturday the 27th May from 9am, we are hosting a half-term party throughout Ireland and it is the perfect way to kick off your half-term holidays, so head over to your local Smyths Toys...

picture of Coronation Fun for Little Ones 👑

Coronation Fun for Little Ones 👑

With the King’s Coronation just around the corner, we have some great suggestions to inspire your little ones to celebrate the historic event.

From engaging books to crafts and games, little ones can truly enjoy all things royal this spring!

The Kings Crown | RRP:£7.99 |

Ladybird is thrilled to launch a new interactive lift-the-flap adventure book to help little one’s join...

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