Affise

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‘TikTot’ Entrepreneurs: Marketing expert explains how TikTok could educate younger users ​

New data from Ofcom reveals TikTok is being used by a younger audience than expected, despite the app being restricted to those aged 13 and older.

Whilst there are concerns it may be affecting the attention span of very young users, Sam O’Brien, CMO of performance marketing platform Affise , believes it will in fact help educate younger years to develop valuable entrepreneurial skills....

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