empower kids

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Is the UK potentially missing out on their next big sports star? Research suggests kids would rather stream than play sport

Slam Dunk: Sports Direct reignites kids’ passion for PE with mass participation school event
  • New research suggests that three times as many children would rather watch a streaming service (48%) than play sport (16%)
  • Sport only came in 4th as a favourite pastime (27%), with twice as many kids listing watching streaming services (58%) or playing computer games (56%) as their
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