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picture of So Slime Sensations Sugary crush kit

Upgrade your sensory play experience with the new So Slime Sensations Sugary crush kit

So Slime Sensations Sugary Crush is designed to provide children with a unique sensory play experience, combining vibrant colours, diverse textures, and satisfying ASMR effects. Our products, such as the Sugary Crush Deluxe kit, allow kids to mix, squish, and stretch various compounds to create personalised, sensory-rich slime.

This line emphasizes not only fun but also the soothing...

picture of a Child looking at VTech and LeapFrog toys

Learn and play all day with VTech and LeapFrog

VTech and LeapFrog are delighted to be celebrating this year’s International Day of Play on 11th June 2024. Championed by the BTHA and their work with maketime2play , the International Day of Play aims to shine a light on preserving every child’s right to playful exploration, building confidence, awareness and development.

VTech and Leapfrog understand how important it is to support...

picture of a child in her bedroom playing with a LoLibird vtech toy

Make friends with LoLibirds

Introducing LoLibirds RRP£16.99 , the perfect feathered friend for any little animal lovers in your life. The must-have companion to take on all their adventures, these cute tropical birds sit snuggly on a shoulder whilst keeping kids entertained for hours.

Available in both pink and blue, LoLibird encourages learning through play for your little pre-schooler; visit www.vtech.co.uk...

picture of Happy children outside

5 Benefits of kids being active and ditching devices

AHEAD OF CHILDREN’S ACTIVITIES WEEK EXPERT SHARES 5 BENEFITS OF KIDS BEING ACTIVE & DITCHING DEVICES

THE benefits children can derive by getting off their devices and being active have been outlined by a leading research psychologist.

Dr Gummer, who specialises in child development, said activities can help boost mental and physical wellbeing, aid sleep and improve young people’s...

picture of children playing outdoors on a seesaw

Seesaws are this summers hottest outdoor toys according to new data

Outdoor toys are making a comeback, with searches rising by 54% over the past quarter. However, with a wide range of toy products available, it can be difficult to know what to opt for as a parent.

That’s why The Entertainer has done the hard work for you, ranking the top 20 trending outdoor toys for 2024, according to Google Trend data.

The toys trending in 2024 Product %...
picture of children having fun playing outside

Not-for-profit organisation champions the power of play for children at Downing Street

According to a new report, if the UK is to truly succeed in this rapidly changing world led by advancements in AI, we will need to prioritise children’s opportunities for creativity through free play. Presented by the national not-for-profit organisation Children’s Alliance on the steps of 10 Downing Street, ‘The Power of Play: Building a Creative Britain’ underscores the vital role of free...

picture of a mum with newborn baby wrapped in a star blanket

How to Engage Your Baby in Sensory Stimulation

Babies are born with an incredible capacity to learn and explore the world around them. As a parent, you can enhance that process through sensory stimulation while aiding your baby's healthy development.

Kelly Nairne, Marketing Director at Bugaboo, a UK-based brand providing pushchair s, said: “Sensory stimulation is a vital element in a child’s early years, as it plays a crucial...

picture of a Healthy food sorting activity for kids

Food sorting activity

We have been learning about healthy and unhealthy foods, so today I set up a tuff tray to help my little one learn through play .

I got two pieces of paper and wrote ‘healthy’ on one and ‘unhealthy’ on the other, and then I put these sheets onto the tuff tray.

Then I got a good selection of our play food and set that on the tray too. I asked my daughter if she could put all...

picture of Disney Encanto themed activity for kids

Encanto themed treasure hunt

My children loved the Disney film Encanto, so I decided to make an activity using the characters today.

We have an Encanto busy book, which has all the main characters, which were the perfect size for me to use.

I followed the storyline from the film, where Mirabel was looking for her long-lost uncle, Bruno. I used our doll's house as the family home in the film and this is where the...

picture of grandparents playing with grandchildren

2/3 of people will not sell these popular toys despite income potential

UK survey data shows that 47% of parents and grandparents said they have no intention of selling their loved toys . 65% are planning to pass them on to their children and grandchildren. Despite the potential of additional income to offset rising living costs, most people would rather save their old valuable toys to pass down to future generations.

Marg Randles, Co-founder of Busy...

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