GLOBAL PUBLIC ART PRODUCER WILD IN ART UNVEILS MAGICAL WINTER ART TRAILS
FEATURING GIANT PENGUINS AND MUCH-LOVED WINTER CHARACTERS THE SNOWMAN™ AND THE SNOWDOG
All events are listed on the Wild in Art website
Wild in Art has announced five, uniquely decorated, art trails around key landmarks, streets, and open spaces across Birmingham, Kirklees, Hemel Hempstead, Hitchin, and Winkworth Arboretum.
The global public art producer is collaborating with local charities and creative organisations to create a series of fun, free, family-friendly outdoor art galleries, shared experiences, learning programmes and activities across the winter months. Wild in Art invites friends and families of all ages to grab their snow boots, wrap up warm, and get ready to go on a magical adventure to get in the mood for the festive season.
Created by well-known and emerging artists, the striking art trails showcase giant, winter-themed sculptures. In Birmingham, a parade of incredible Emperor Penguin sculptures will feature in an enchanting, family-friendly walkable trail.
Inspired by the late Raymond Briggs’ iconic picture book, THE SNOWMAN™ trails will take place across Hitchin and Winkworth Arboretum, whilst his magical companion THE SNOWDOG will feature in trails across Kirklees and Hemel Hempstead. These hugely popular, wonderful characters will be brought to life this winter for everyone to enjoy.
The free live art trails are displayed across the various locations for a number of weeks throughout this winter. A farewell event will also be held for Kirklees’ winter trail Snowdogs Support Life, and an auction will shortly follow the event giving individuals the opportunity to bid for the unique sculptures, as each individual piece of art displayed within the trail will be auctioned off to raise money for charity.
With themes of friendship, imagination, adventure, and of course, Christmas, each sculpture is individually designed and beautifully created, showcasing the wealth of artistic talent each location has to offer - while positively contributing to the economic, cultural and social life of the area.
Wild in Art has set out to create a trail of discovery for everyone to enjoy whilst exploring our great towns and cities. This is an opportunity for locals and visitors to be inspired, get creative and celebrate the history and culture that the UK has to offer.
Each live art trail will have an online trail map available for download, giving individuals the opportunity to follow the trail and discover each sculpture.
Snowdogs Support Life, Kirklees also has an app available for download, in which users are able to spot and collect the sculptures and unlock rewards via the app. Individuals are encouraged to capture their own images of the trail which can then be uploaded to the gallery via the app. Users are also able to track their steps whilst enjoying the trail via the app's pedometer.
Various free workshops, competitions and fundraising challenges are also taking place alongside the trails this winter.
Over 1,500 large and medium sculptures have been brought to life via art trails and learning programmes in 2022, and Wild in Art has commissioned more than 800 artists to decorate them. Over 145,000 children and 581 schools have been engaged in 2022’s learning programmes and it is estimated that over £470,000 has been injected into creative communities in the UK through artist commissions so far this year.
2022 Live Art Winter Trails:
Snowdogs Discover Hemel Hempstead
Hemel Hempstead
Live art trail: 18th November ‘22 - early January ‘23
In collaboration with Hemel Hempstead BID, Wild in Art’s collection of ten uniquely decorated Snowdogs are waiting to be discovered from 18th November 2022. Find them around Hemel Hempstead town centre until early January 2023.
Take a wintery walk with the Snowdogs in Hemel Hempstead and enjoy a festive sculpture trail inspired by the animated sequel to the late Raymond Briggs’ timeless picture book The Snowman™.
@HemelHempsteadBID
