Keep Cool Throughout Pregnancy and Breastfeeding with Medela
Medela launches an innovative, breathable and quick drying maternity collection
Global breastfeeding brand, Medela, is thrilled to welcome a new range to its trusted maternity lingerie offering – introducing Keep Cool™ an innovative collection of 3 seamless and wireless styles. Promising all the comfort the existing styles are known and loved for, but with a brand-new moisture wicking technology to keep mums feeling cool and fresh. Ideal to support throughout the day and night.
The Keep Cool collection includes the Sleep Bra, the Keep Cool and the Keep Cool Ultra, each style has been thoughtfully designed with specially knitted breathing zones that enable air circulation, as well as quick drying technology embedded within the lightweight moisture wicking fabric that moves sweat away from the body.
All three styles are ideal for keeping every mother, whether pregnant or breastfeeding, fresh all day. Not only supporting their naturally fluctuating body temperature but also perfect as we approach the warmer months. The complete collection also features Medela’s 4-way Adaptive Stretch technology, supporting mums’ growth and adapting shape throughout their journey into motherhood and beyond.
Offering gentle support, the Keep Cool Breathable Maternity and Nursing Bra will keep mums cool and dry thanks to its innovative lightweight fabric, and 2 uniquely designed breathable zones to keep mums feeling fresh, even in traditionally uncomfortable areas. The Keep Cool bra is ideal for wearing any day, under any outfit and also benefits from full drop-down cups to keep breastfeeding easy on the go, whilst maximising the skin-to-skin for bonding with the little one.
For mums looking for even more from their nursing bra, they can opt for the luxury feel of the Keep Cool Ultra Breathable Maternity and Nursing Bra. With all the benefits of the Keep Cool bra’s breathability, the Ultra style has 6 breathing zones for even more comfort, as well as removable pads for extra shape and protection.
A real favourite with expectant and new mums, a Sleep Bra is an essential style, but thanks to Medela’s new Keep Cool technology and unique breathing zones to help balance the body’s temperature, this design truly offers maximum comfort. The pull-on style and full racer back offer light support, while the pull away cups perfectly support during breastfeeding. Ideal to both lounge in and sleep in, it’s a must for any new mum’s wardrobe.
All bras in the collection are available in the natural colour palette of black and white, perfect for everyday wear under any clothing.
Medela’s Marketing Manager, Charlotte Price, commented:
‘We are so pleased to launch the Keep Cool™ collection in the UK, offering mums even more essentials for their pregnancy and nursing journey. The innovative breathable, moisture wicking fabric really makes this collection stand out, offering ultimate comfort for the wearer, especially with the spring and summer rapidly approaching!’
The Medela Keep Cool Collection is now Available in John Lewis
Keep Cool™ Breathable Maternity and Nursing Bra | RRP: £22.99
Keep Cool™ Ultra Breathable Maternity and Nursing Bra | RRP: £36.99
Keep Cool™ Sleep Bra | RRP: £20.99
