PIPPETA’S MUM RIBBON MOVEMENT GAINS MOMENTUM AS TIKTOK’S SHE DESERVED THE PURSE HIGHLIGHTS PARENTING STRUGGLES

Parents, especially new mothers, can sometimes feel isolated, finding themselves without the support networks they need; especially when breastfeeding and adapting to life with a new baby.

That’s why recent campaigns, such as the recent Viral TikTok ‘She Deserved the Purse’, plus Pippeta’s Mum Ribbon Movement reminds us how powerful kindness can be, and how a small gesture can make a huge difference to a mother’s day.

Through social media together with the simple, yet symbolic act of tying ribbons to a bag or a pram, these relatable campaigns both help challenge unrealistic stereotypes of "perfect parenting" by acknowledging the everyday struggles, both financially and emotionally, which parents face.

Pippeta’s Mum Ribbon Movement is a heartfelt initiative designed to highlight the emotional and physical challenges faced by breastfeeding mothers, while celebrating resilience and strength as they navigate the demands of parenting. 

Driving the message that breastfeeding should not be ‘just about mums’, the Ribbon Movement encourages partners, grandparents, wider family members, friends and caregivers to all show support, share experiences and encourage connections. It’s more than ‘just a ribbon’, it’s a conversation starter, a symbol of community and a reminder that we're all in this together.

Pippeta invites breastfeeding families from all walks of life to participate in its Mum Ribbon Movement. Simply tie a ribbon in a meaningful location, share stories on social media with the hashtag #PippetaMumRibbonMovement, together with tagging @mypippeta and @annamathur, to help foster a culture where we can openly offer and receive the support we all need.

Ribbon Movement Ribbons are available free of charge (plus postage) from https://pippeta.com/products/the-mum-ribbon-movement.