DR. BROWN’S: HELPING PARENTS PREVENT INFANT COLIC, ONE BOTTLE AT A TIME
With four in 10 parents and caregivers experiencing sleepless nights, endless crying, and the heart-wrenching struggle of soothing a colicky baby, the process can feel isolating, leaving both baby and parents feeling physically and emotionally drained.
You are not alone. Despite the expectations and polished perceptions on social media, you can rest assured that many families are going through the same journey. Nobody plans to have a colicky baby, and it can be caused by a plethora of reasons, so it’s always best to try and prevent issues before they need to be cured. With the right tools and a little help, symptoms of windy colic can be managed easily, or even avoided entirely, giving both babies and parents a much-needed break and peace of mind.
What is Colic?
Colic is a blanket term used to describe prolonged bouts of intense crying or fussiness in an otherwise healthy baby. The exact cause can be hard to determine when a number of factors can contribute to the condition.
Of course, newborns can cry, especially when they're so new to the world and their tummy is getting used to being fed. But if your baby is crying for more than 3-hours a day, for longer than 3-days a week and for more than 3-weeks, it’s likely that colic is the cause.
With healthcare professionals believing digestive and feeding problems are the root cause of colic, for bottle or combi-feeding parents, selecting the right bottle from day one can help keep discomfort at bay.
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Why choose Dr. Brown’s?
Due to its 100% vacuum free vent system, Dr. Brown's Options+ Anti-Colic Baby Bottles are the number one choice of UK Healthcare Professionals. Available in narrow neck and wide neck designs, the clever internal system is clinically proven to reduce colic by channelling air away from baby’s feed. This creates a controlled flow that makes feeding easier and more convenient. To adjust your routine as baby’s needs change, the vent system can easily be removed when baby’s feeding problems subside. With Dr. Brown's Options+ bottles, you can ensure a smoother, and comfortable feeding experience for both you and your little one as they grow.
Alongside the vent system, Dr. Brown’s bottles also feature a breast-like, contoured teat for a proper latch, offering a natural feeding experience and a smooth transition from breast to bottle. With a 93% acceptance rate, each teat is engineered for a consistent, natural flow, so both you and baby can enjoy a comfortable feed every time.
Throughout Colic Awareness Month Dr. Brown’s UK is offering 10% off their award-winning range of anti-colic bottles – offering that extra bit of reassurance for any parents or caregivers with an unsettled baby.
